Month: January 2019

top beauty certifications

TOP Beauty Certifications: How to avoid greenwashing

Greenwashing is an enemy for consumers. It’s an unethical marketing strategy that misleads consumers claiming that products are eco-friendly and natural when they aren’t. A way to avoid greenwashing could be to buy beauty products with certifications. Beauty certifications are a way for brands to demonstrate the naturalness of their products and to increase loyalty …

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